MAKING THE INVISIBLE VISIBLE
Digital pollution is a major problem:
it is responsible for 4% of global GHG emissions,
yet it is little known by the general public.
This lack of awareness has one main reason:
digital pollution is too invisible.
The polluting servers are far from our big cities
or hidden by trompe l'oeil.
This results in a classic human bias:
we don't realize the impact of what we don't see.
Soixante Circuits, has decided to tackle this plague
and this human bias.
And answers in an innovative and simple way:
Make digital pollution physical.